Future-proof brands? They’re the ones filled with empathy, authenticity and purpose. They are different in the way they’re built, act and how they connect with the world. These brands are growth platforms that create positive social and environmental changes: they are good for nature, good for people and good for business.
Formerly a creative consultant and co-founder, I helped organisations to embrace brand strategy and design in moments of transformation to become human-centric brands with vision, clarity and empathy.
I witnessed how organisations that weave sustainability, creativity and innovation into their business strategies, grow at a faster pace internally and externally than those without it.
My interest in sustainable development led me to specialise in circular business model innovation, after which I gained expertise in driving growth strategies within a circular startup.
More recently, I was validating and building new ventures at Antler as an entrepreneur in residence with exceptional individuals to leverage tech to address some of today's most relevant problems.
Today, I'm on a collaborative journey with organisations, to unravel the scope and scale of their material impacts, anticipate opportunities and help them to navigate their transition towards becoming more sustainable, impact driven organisations.